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SOCIAL MEDIA AD MANAGER/SPECIALIST
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Job Details
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Job Title: Social Media Ad Manager
Reports to: Head of Marketing / Digital Marketing Director
Key Responsibilities
- Campaign Strategy & Execution: Design and launch comprehensive paid advertising strategies across platforms like Meta (Facebook/Instagram), TikTok, LinkedIn, and X.
- Budget & Bidding Management: Manage daily/monthly ad spend, allocate budgets across campaigns, and oversee bid management to hit specific KPIs (e.g., CPA, CPL, ROAS)
- Audience Targeting: Build targeted audience segments using custom audiences, lookalikes, and pixel data.
- A/B Testing & Optimization: Continuously test ad copy, formats (video, carousel, static), and landing pages to improve ad relevance scores and conversion rates.
- Creative Briefing: Collaborate with designers and content creators to produce platform-specific ad creatives that drive engagement and action.
- Reporting & Analytics: Track, analyze, and report on key metrics (CTR, CPC, Conversion Rates) and provide actionable insights for campaign improvements.
- Platform Updates: Stay ahead of social media algorithm updates, ad policies, and emerging trends.
Qualifications & Skills
- Experience: Proven experience running successful, data-driven paid social media campaigns (typically 2-4 years in digital marketing or media buying).
- Platform Expertise: Advanced knowledge of Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
- Analytical Skills: Strong ability to interpret data, calculate ROI, and translate metrics into actionable strategies.
- Copywriting: Excellent copywriting skills with the ability to write persuasive, compelling ad hooks and CTAs.
- Certifications: Professional certifications like Meta Certified Digital Marketing Associate or Google Ads Certification are highly preferred.
KPIs (Key Performance Indicators)
- ROAS (Return on Ad Spend)
- CPA / CPL (Cost Per Acquisition / Cost Per Lead)
- CTR (Click-Through Rate)
- Conversion Rate
To adapt this for the local Kenyan market, you may want to mention localized integrations (like running ads driving traffic directly to Lipa Na M-PESA or WhatsApp Business) depending on your sales funnel.
If you would like, I can help you tailor this specification by telling me:
- What industry is your company in (e-commerce, B2B, local services, etc.)?
- What specific social platforms you want this person to focus on?
- Whether you are looking for a full-time hire or a freelancer.
Let me know how to customize this job description.
About the Company
Bethel Digitech Limited
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